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Website Tracking

What is website tracking?
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When a user browses on internet, everything might potentially be tracked:
The user's queries in search engines
The sites the user visits.
The frequency of a user's returning visits to a site.
What the user clicks on.
How long the user lingers on a site.
The speed with which the user scrolls.
Where the user stops. 
The movements of the mouse around a webpage.
The comments and reactions the user might add on a site or on social media.