Effective Product/Service Awareness Messages
03 11, 18 | 18:43 Filed in: Web Content
How to write an effective product/service awareness messages that will attract more customers
Writing up a list of the features or facilities that you offer won’t do it.
The key is to focus on the benefits you can offer your customers, messages should contain the what, who, how and the most important one is the WHY!
Means your message content is your chance to tell your customers a little of the WHAT and a lot of the WHY The WHY is their benefits, knowing and promoting their benefits will help attract more customers and the right ones also. To help you with that make sure also that you follow theses points:
Short sentences and readability:
Short sentences are the easiest and quickest to read online, include one key benefit per sentence.
Most people won’t know what you when using acronyms.
Be Authentic and use your Personal Voice:
Express your personality. Your personal voice adds authenticity to your business and to your online presence.