The average attention span for humans is decreasing dramatically. Over the last decade alone, we’ve gone from 12 seconds to just 12 to 7 seconds. Think this doesn’t affect you? Think again. As soon as a visitor lands on one of your website pages, you have just a few brief seconds to engage them and get your point across. By keeping the aforementioned elements above the fold, you can better your chances of producing a positive result.

Tags: web design | layout | content