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Emotional Design | The Wheel of Emotion

Emotional Design | The Wheel of Emotion

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Emotional design is a big buzz word within the UX community. Designs which tap into the user’s emotions are considered to do more than just respond to their stated needs and provide a greater level of user experience. One way of understanding emotions is Plutchik’s Wheel of Emotions.

The 8 basic emotions Plutchik’s Wheel of Emotion are:
Anger
Disgust
Fear
Sadness
Anticipation
Joy
Surprise
Trust

This may help you deliver better experiences to your users when designing products.