Design…Inspire…Motivate

5 Secrets to Great User Design

Great User Design

12307962_1076522092367265_7035780862731146755_o

When you open a business, you can’t just open the doors and hope that customers show up. You have to market yourself to the world and let people know that you’re there. Therefore the following is a MUST for your business to succeed:

Design your website in whole, not in part:
Designers should always consider user experience, they realized that the design and experience should work no matter what device they were on, so responsive website design is a must to keep the experience consistent throughout the whole site, not just a mobile version or desktop version.

Tell a story:
Storytelling humanizes and makes difficult concepts easier to understand and remember. Use storytelling to not only describe who your users are, their needs and their scenarios, but also to connect with your users, bringing them further into your site or app.

Solve problems, don’t create new ones:
User experience is about solving problems and helping the user meet their goal. If you have a feeling something could cause an issue, stop and take the time to address it before it becomes a problem for your users. This can be as simple as fixing a contact form to make sure it works and can be as complicated as not having enough resources to adequately power your site or app.

Track everything and do your research:
In order to know you are doing something right, you have to track everything. Every click should be monitored, every page load needs to be tracked, every page layout must tested to see which version converts better.

Seek outside opinions and feedback:
Sometimes designers become hyper-focused on improving the design and accidentally trick themselves into thinking things have improved. In all actuality, this tunnel vision aspect can hinder the ultimate goal. Having someone check your work can be invaluable.